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Paid Advertising — Tamada Group

When You Need To Fill Tables Fast Paid Ads Are The Accelerator.

Google and Meta advertising built for Georgian restaurants — targeting the exact audiences who are most likely to walk through your door.

Facebook and Instagram ads that reach
the three audiences that matter most.

Meta's targeting capabilities let us reach exactly the people most likely to become your guests — with creative built specifically for Georgian cuisine.

01
Diaspora

Georgian & Eastern European Communities

We target Georgian, Russian, Armenian, Ukrainian, and broader Eastern European diaspora communities within driving distance of your restaurant. These audiences are already familiar with the cuisine, have high lifetime value, and spread word-of-mouth within tight-knit community networks. We reach them through language targeting, interest targeting, and custom audiences built from community group engagement.

02
Foodies

American Food Enthusiasts

We target food-obsessed Americans who follow food media, visit new restaurants frequently, and share dining experiences on social media. For this audience, Georgian food is a discovery — and the creative we build leans into curiosity and visual drama. The khachapuri cheese pull video ad consistently outperforms every other creative format we test.

03
Events

Food Travelers & Event Seekers

For supra dinners, wine pairing events, and special occasion dining, we target people interested in unique dining experiences, culinary tourism, and group celebrations. These ads promote specific events with urgency-driven creative — limited seats, specific dates, and the promise of a dining experience they cannot get anywhere else.

Fill your supra dinners and special events
with targeted event promotion campaigns.

The supra is one of the most powerful event concepts in the restaurant industry — a communal feast with a tamada leading toasts, 20+ dishes on the table, and an experience guests never forget. We build advertising campaigns specifically designed to sell these events.

Supra Dinner Campaigns

Multi-platform campaigns that promote supra dinners with video creative showing the full table spread, testimonials from past guests, and urgency-driven copy that emphasizes limited seating. We target both the diaspora audience who knows the tradition and American foodies who will discover it for the first time.

Holiday & Seasonal Events

Georgian New Year (Bedoba), Easter, wine harvest celebrations, and other cultural events are perfect opportunities for themed dining experiences. We build campaigns around your event calendar so every seat is filled before the event date arrives.

Private Dining & Group Events

We target corporate event planners, birthday and anniversary celebrants, and group dining coordinators with ads that position your restaurant as the most unique private dining option in the city. Georgian hospitality — the concept of the guest as a gift from God — is a selling point no other cuisine can match.

Stay in front of every person
who almost became a guest.

Most restaurant visitors do not convert on the first touch. They visit your website, look at your menu, check your reviews — and then get distracted. Retargeting brings them back.

Website Visitor Retargeting

We install tracking pixels on your website and serve ads to everyone who visited but did not make a reservation. They see your best food photography, your latest event, or a limited-time offer in their Instagram and Facebook feeds — reminding them to finish what they started.

Engagement Retargeting

Anyone who interacted with your social media content, watched your videos, or engaged with a previous ad gets retargeted with the next step — a reservation link, an event invitation, or a compelling reason to visit this week. We build sequential ad funnels that move people from awareness to action.

Lookalike Audiences

We build custom audiences from your best customers and let Meta's algorithm find thousands of similar people in your area. This is how we scale your advertising beyond your existing audience — finding new guests who share the same characteristics as the ones who already love your restaurant.

Find out how much it costs to fill
every empty seat in your restaurant.

We will audit your current advertising (if any), estimate your cost per new guest, and build a projection showing exactly what a targeted paid advertising campaign can do for your restaurant. Free. No obligation.